WHY DO I LOSE SO MUCH MONEY BETWEEN BUYING AND SELLING GOLD?

First of all, you have to assess what encouraged you to buy the item at the time... Are we referring to a jewel or investment gold? Because that makes a big difference... When you buy a jewel you are not specifically buying gold as it would be the case with a bullion... The work of the designer, such as marketing and brand recognition is money that will not be recoverable in most cases when you want to sell them. However, gold bars do not have these costs as they are designed for the purpose of preserving their purchasing power and even increasing it over time.

 

This clarification is necessary because on more than one occasion clients are surprised that they are paid so little compared to what they paid from the beginning, mainly in the case of big brands. If you want to avoid these extra costs, avoid buying branded items, a recommendation applied not only in our sector but in any other... On the other hand, compare prices whenever you can and finally we insist that you be clear about the purpose of your purchase... Do you want to buy jewelry or invest in gold?

 

Gold buyers like ours will mainly find interest in the raw material, not in the design or the brand, unless there is a real demand from the market for said products, which in that case would pay more for them, but as we observe, the use of high-end jewelry is less frequent compared to before, which directly affects the fact that we can’t pay as much as before because the destination is not usually to resell but to melt down.

 

In short, if you want to invest in gold, do it directly in gold bullion or coins and if you want to buy jewelry to wear it, do it, but knowing that the purpose is not the same so you will not be surprised if at some point you decide to sell them.

 

A cordial greeting!